Market Fit for Humans
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The System Deciding Which Designers Get READ — and Which Get Overlooked, No Matter How Good the Work Is
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On Friday, July 17th, I’m going to show you the exact repositioning method that’s helped 500+ designers and researchers get read by the market — and land roles at companies ranging from startups to large enterprises.
Watch the 90-Minute Masterclass and Instantly Get Chapter 1 of my upcoming book FREE
If you’re applying every week and hearing nothing back, the problem isn’t your resume. It’s that the market can’t read you.
Every stalled search starts in the same place: "It’s the market." "It’s saturated." "Nobody’s hiring."
This feels airtight — you open LinkedIn and it’s layoffs; you open Reddit and it’s 400 applicants per role. But those are the two windows most likely to confirm the worst-case scenario for the market.
Here’s what they don’t show you...
In that same market, some people ARE getting found. Getting the inbound message. Landing the role you’re overqualified for. Same month, same economy.
So it isn’t only the market. Something ELSE is separating the people it can see from the people it can’t — and it has nothing to do with who’s better at the work.
Hiring managers in 2026 aren’t sifting 500 “passionate” applicants for a unicorn. They’re scanning for a signal they can read in seconds, and funding the person who’s legible to them.
In this session, I’ll show you where your signal is breaking, why every fix you’ve tried so far couldn’t touch it, and what actually changes it.
⚠️ NEW BOOK ALERT ⚠️
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Register and INSTANTLY Get Chapter 1 of my upcoming book! (Exclusive Pre-Release!)
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Before the book hits the shelves, you get the foundational chapter for FREE just for securing your seat.
Inside Chapter 1, you’ll see the shift from being read as a “cost center” (a discretionary expense that gets cut) to a “profit center” the company can’t afford to lose.
What You'll Learn:
The three places every job search BREAKS — and which one is yours:
Market Fit
(The wrong market.)
The strongest experience in the world loses to a market that can’t read it.
I’ll show you how to stop aiming at roles that were never going to see you, and point your signal at the markets that can.
Positioning
(The wrong story.)
Right market, wrong signal. The people who decide don’t read “UX speak” — they read risk and outcome.
I’ll show you how to translate your work into the language of the person signing the offer.
Access
(The wrong channel.)
How do the best roles actually get filled? Hint: not the public job board.
I’ll show you how to get a clear signal from the people who actually decide — before the role is ever posted.
Meet Your Coach, Professor, and Strategist
Rajeev Subramanian
Founder, Shift UX | Professor, Georgetown University | Author, Repositioned
Rajeev is the person whom senior designers and researchers come to when standard career advice stops working. He teaches the exact move he made himself (a mid-career pivot into UX at 33, through a relationship rather than a credential) and then spent 12 years doing enterprise design and research at Freddie Mac, Capital One, BlueCross Blueshield, and more.
His work is about a single problem: the gap between how good you are and how you’re being read. He built the Shift Market Fit Method to close it — market fit, positioning, and access, pointing at how a person gets SEEN in a sea of noise.
Stop rewriting the resume.
Start fixing what the market reads.
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Watch the recorded Masterclass.
90 minutes. Free.
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